"In the beginner's mind there are many possibilities,
in the expert's mind there few."
-- Shunryu Suzuki

Diversify. Even a beginner doesn’t have to wait long before hearing that essential investment advice. The concept of not putting all of your wealth into one basket is at least as old as writings in the Talmud that date back to somewhere between 1200 BC–500 AD.
“Okay,” the beginner may think. “I’ll buy a bunch of stocks, a bunch of bonds and maybe some real estate, from a bunch of different places based on a bunch of different advice. Then I’m all set, right?”
Not so fast. Which stocks out of the thousands available? (Did you know that most stocks actually lose money? About three-quarters of them in fact.) And which bonds out of the tens of thousands? Which places and whose advice? So many possibilities.
And yet, really, so few that actually make sense. Yes, there’s a half-century and more of academic inquiry and pages of arcane Greek-symbol-laden mathematical equations to help us sort through all the possibilities to arrive at the simplest solutions. If you want to take a tour of the specialized expertise involved, Dimensional Fund Advisors’ website offers a handy timeline of landmark market research dating back to the 1950s.
But allow me to take you straight to the solution:
1. Diversify between stocks and bonds -- Bonds form your stable base to rely upon in scary markets; stocks help you build new wealth on top of that base. How much you allocate to each depends on the balance you seek to achieve between stability versus growth.
2. Diversify across safer and riskier stocks -- You can maximize expected return within your stock holdings by tilting a bit toward the riskier stocks, such as those representing small and somewhat distressed companies. But don’t tilt too much, lest the risk be more than you can stomach.
3. Diversify globally -- Neither you nor the wisest guru truly knows where the exciting action and where the scariest news is going to appear next around the globe.
Okay, that addresses which kinds of assets to hold. Now, how do you hold them? Individual stocks and bonds? Mutual funds? Fancy-schmancy hedge funds? Insurance products and variable annuities? Under your mattress? Again decades of studious inquiry has led to an overarching guideline that is nearly breathtaking in its simplicity:
Slash your costs.
Because costs are one of the biggest impediments to your success, if you focus on minimizing them, other complexities pale in comparison. Can you feel your worries growing lighter, just knowing that? Cost control translates directly to your best few actions:
1. Invest passively -- Don’t bother trying to predict where the market or particular stocks or bonds are likely headed. The predictions are too often wrong, and it’s expensive to try. Instead, use low-cost index or index-like mutual funds to capture your desired asset allocation. Don't use insurance products as investment vehicles.
2. Stay the course -- When markets grow scary, don’t bail because you’ll be selling low. When markets soar, don’t chase them because you’ll be buying high.
3. Benefit from steady counsel -- If you don’t have the technical expertise to design an investment portfolio (and most people don’t), or if you can’t stay the course on your own (and the academic evidence demonstrates that most of us can’t), invest a modest sum in the sage counsel of a fee-only investment advisor who espouses these Zen-like market truths. Your advisor will help you build a portfolio accordingly and remind you of your nature again and again, saving you far more than your weight in gold.
Keep your investment strategy simple, sparse according to this wise advice. Reserve the endless possibilities for what you are going to do with the rest of your life. In our mind, that’s how to invest as an expert.